Science of a Profitable Practice
New Episodes Every Tuesday
The traditional know-like-trust model was built in a very different online environment. It worked when competition was low, audiences were less skeptical, and content wasn’t flooding every platform. At that time, simply showing up consistently and sharing helpful information was enough to build authority and convert followers into clients. But today’s digital landscape is saturated. […]
When Interest Doesn’t Turn Into Action You’ve seen it happen. The Science of a Profitable Practice has become essential for understanding what makes some succeed where others struggle. A potential client asks thoughtful questions.They attend your webinar.They’re replying to your emails.And they even say they’re excited to work with you. And then… nothing. They stall.They […]
Jessica has a thriving business, The All Access Pass Fitness Membership, a loyal audience, and years of trust built through her brand. But her sales page needed an upgrade. She has strong fitness programs and hundreds of success stories, but the page that was meant to sell didn’t reflect her message or the emotional pull […]
Most courses give students a quick win—and then collect dust. Nicole Beatty’s Grant Writing Accelerator Course is different. It’s designed to be a repeatable reference point, a program students use again and again to grow their confidence, strengthen their leadership skills, and build lasting impact. In this episode of the Brilliant Ideas Podcast, I sit […]
What if the hardest part of growing your business isn’t creating strategies, setting up systems, or learning new tools — but actually following through with them? This week on Brilliant Ideas, I’m joined by Kelly Leardon, a Certified Director of Operations who helps small business owners — many with ADHD or differently-wired brains — master […]
Alisha had the right skills and programs, but her offers just weren’t landing. Instead of more marketing, what she really needed was a rebuild. That’s when she came to Yes Lab. She had programs she believed in, but didn’t have enough interest to have a steady stream of clients. In this case study, you’ll see […]
Jennifer knew she wanted to grow her business beyond private clients, but figuring out the funnels, products, and tech felt overwhelming. We worked with her to design digital products. Additionally, we built automated sales systems and set up processes that make scaling simple and sustainable. The Challenge: Expanding Her Business Beyond 1:1 Clients Jennifer Scribner, […]
Got a great offer but no idea how to set up the pieces that actually sell it? You’re not the only one. Many nutritionists, fitness instructors, and women’s health coaches get stuck when it comes to connecting their lead magnet, sales page, and emails into something that feels simple and works. In this case study, […]
Have you ever poured your heart into creating a digital product, only to be disappointed by lackluster sales? The truth is, even the most amazing offers can flop without the right copy and messaging. In this week’s episode of Brilliant Ideas, I chat with Gina Whitehouse, conversion copywriter, creator of the About Page Workshop, and […]
