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The podcast for health and wellness professionals who want to attract more clients, build stronger offers, and create consistent income

Science of a Profitable Practice

You’ve built the program. You know it helps people. But getting clients to say yes feels harder than it should be. I help you break down the real reasons clients hesitate, ghost, or pull away, and what you can do to change that. Each episode dive into how people make decisions, what makes them feel safe to invest, and how to create offers they can’t wait to say yes to. If you’re ready to attract the right clients, design programs they actually want, and grow a business that feels aligned and profitable, you’re in the right place.

While working behind the scenes with health and wellness businesses, I noticed something that changed everything. My clients were brilliant at what they did, their programs worked, their clients got results, but they kept struggling to attract the right people.

That’s where Science of a Profitable Practice began. I wanted to create a space that goes deeper than marketing tactics, a place to explore the real reasons clients hesitate, pull back, or ghost, and how to use psychology and communication to fix those hidden disconnects.

Because when you understand how your clients think and what makes them feel ready to change, your entire business shifts, from chasing clients to naturally attracting them.


I’m Alyssa - your Digital Product Strategist and Professor of Human Behavior

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#4: Inbox to Income: How Anna’s Course Simplifies Email Marketing for Solopreneurs

#3: How Emily’s Community Is Redefining Social Media Success for Solopreneurs

#2: Voice on the Rocks: How Steph Laffy Helps Brands Speak Their Truth

#7: Time Momagement: Marisa’s Secrets to Mastering Time for Moms in Business

#6: How to Outperform Viral Trends with This Multi-Angle Nurture Content Strategy

#5: Breathwork for Business: Ashlee Livingstone’s Tool for Focus and Balance

#10: How One Simple eBook Solved a Huge Gap in Sourcing Gut-Friendly Ingredients

#9: Ethical Consent-Based Selling Strategies with Jan Ditchfield

#8: People Don’t Buy Products, They Buy Results: How to Position Your Digital Product for Maximum Sales

#13: How to Master Unscalable Tasks that Grow Your Business Quickly

#12: Energy Psychology Secrets to Building Emotional Resilience

#11: How Krista’s SIBO Turnaround Program Gets Results with a Personaliz

#16: Brooke Greening on High-Ticket Sales: Mastering Conversations That Convert

#15: Start Before You’re Ready: How Evan Kuterbach Built a Thriving Pickleball Brand

#14: Lead Attraction Secrets with Dr. Annie Cole

#19: Simplify Your Brand Message with Ruheene Jaura’s HeyLevi’s AI Playbooks

#18: How Matt Diamante Turned His Biggest Setbacks into a Multi-Million Dollar Business

#17: Reid Holmes on Appreciated Branding: How to Build Emotional Connections with Customers

#22: Turning Childhood Memories into a Powerful Personal Brand with Hersh Rephun

#21: Turning Ideas into Action: The Psychology Behind Goal Setting with Debi Kinney

#20: How to Share Your Story Without Oversharing – Greg Halpen’s 5-Step Framework

#25: How Renee Moten Built a 20,000+ Community Around Knee Pain Relief

#24: The Dark Side of Social Media: AI, Bots, and Shadow Banning with Tim O’Hearn

#23: Reframing Your Skills: How to Navigate Career Transitions with Confidence with Shannon Russell

#28: A Beginner’s Guide to Website Analytics That Help Your Business Grow with Philippa Gamse

#27: The Baby Biome First Foods Plan Course That’s Helping Parents Reverse Allergies with Kate Pope

#26: Break the Starving Artist Narrative Through Authentic Storytelling with Kendall Cherry

#31: How to Create a Million-Dollar Brand with Heather Schaefer

#30: How to Find the Right Price for Your Digital Product Without Undervaluing Yourself

#29: Sales Funnels for Beginners: A Clear Path from Click to Customer

#34: How to Use Vulnerability as a Branding Tool with Lisa Borin Miller

#33: Monica Tanner’s Secret to Strengthening Your Marriage While Growing Your Business

#32: How to Land Clients Quickly Using Lidia Axe’s TRUST Framework

#37: The Surprising Truth About Why Your Sales Page Isn’t Converting with Gina Whitehouse

#36: How Samantha Brown Scaled Her Organizing Business into a Digital Product Empire

#35: How to Escape the Superhero Mom Trap with Gillian Gabryluk

#40: Reflecting on Season 1 and What's Coming For Season 2

#39: Inside the Grant Writing Accelerator Course with Nicole Beatty: Why Students Keep Coming Back

#38: Master Your Week with Kelly Leardon's Day-Batching System for Solopreneurs