Science of a Profitable Practice
New Episodes Every Tuesday
Many nutritionists, health coaches, and wellness practitioners take pride in creating highly personalized plans for their clients. Customization feels like the gold standard of care. It signals attention, expertise, and a deep commitment to helping each individual succeed. But behind the scenes, fully custom programs often create challenges that are harder to see at first. […]
When a potential client considers joining your program, they aren’t just evaluating your expertise. They’re imagining what participation will require. They picture their schedule, their habits, their energy, and their past attempts. If what they imagine feels heavy or risky, they pause. Let’s look at what’s really happening underneath the surface. Mental Block #1: They […]
The traditional know-like-trust model was built in a very different online environment. It worked when competition was low, audiences were less skeptical, and content wasn’t flooding every platform. At that time, simply showing up consistently and sharing helpful information was enough to build authority and convert followers into clients. But today’s digital landscape is saturated. […]
Jessica has a thriving business, The All Access Pass Fitness Membership, a loyal audience, and years of trust built through her brand. But her sales page needed an upgrade. She has strong fitness programs and hundreds of success stories, but the page that was meant to sell didn’t reflect her message or the emotional pull […]
Season one of Brilliant Ideas wraps up with a heartfelt reflection on the journey from launching a podcast to learning from diverse solopreneur guests. In this finale, we take a behind-the-scenes look at the messy, real-life side of entrepreneurship and explore the common threads that connect successful digital product creators across industries. Season One Highlights […]
Most courses give students a quick win—and then collect dust. Nicole Beatty’s Grant Writing Accelerator Course is different. It’s designed to be a repeatable reference point, a program students use again and again to grow their confidence, strengthen their leadership skills, and build lasting impact. In this episode of the Brilliant Ideas Podcast, I sit […]
What if the hardest part of growing your business isn’t creating strategies, setting up systems, or learning new tools — but actually following through with them? This week on Brilliant Ideas, I’m joined by Kelly Leardon, a Certified Director of Operations who helps small business owners — many with ADHD or differently-wired brains — master […]
Alisha had the right skills and programs, but her offers just weren’t landing. Instead of more marketing, what she really needed was a rebuild. That’s when she came to Yes Lab. She had programs she believed in, but didn’t have enough interest to have a steady stream of clients. In this case study, you’ll see […]
Jennifer knew she wanted to grow her business beyond private clients, but figuring out the funnels, products, and tech felt overwhelming. We worked with her to design digital products. Additionally, we built automated sales systems and set up processes that make scaling simple and sustainable. The Challenge: Expanding Her Business Beyond 1:1 Clients Jennifer Scribner, […]
