Science of a Profitable Practice

New Episodes Every Tuesday

Got a great offer but no idea how to set up the pieces that actually sell it? You’re not the only one. Many nutritionists, fitness instructors, and women’s health coaches get stuck when it comes to connecting their lead magnet, sales page, and emails into something that feels simple and works. In this case study, […]

Case Study: How to Create a Simple Funnel to Drive Traffic to Your Digital Product

Case Study

Have you ever poured your heart into creating a digital product, only to be disappointed by lackluster sales? The truth is, even the most amazing offers can flop without the right copy and messaging. In this week’s episode of Brilliant Ideas, I chat with Gina Whitehouse, conversion copywriter, creator of the About Page Workshop, and […]

#37: The Surprising Truth About Why Your Sales Page Isn’t Converting with Gina Whitehouse

Podcast

Have you ever wondered how entrepreneurs turn their skills into digital products that actually sell? In this episode, Samantha Brown shares her journey from professional organizer to founder of the Pro Organizers Academy, a community that helps women launch their own organizing businesses. Hands-On Services to Digital Products Samantha’s journey wasn’t linear. After years of […]

When it comes to building a brand people actually connect with, vulnerability is one of the most powerful tools you can use. But here’s the thing—there’s a big difference between sharing in a way that builds trust and oversharing in a way that makes people uncomfortable. I sat down with Lisa Borin Miller, founder of […]

#34: How to Use Vulnerability as a Branding Tool with Lisa Borin Miller

Podcast

Ever felt pulled between your entrepreneurial ambitions and your marriage? You’re not alone. In this candid episode, I sit down with relationship coach Monica Tanner, who offers a fresh perspective on how entrepreneurs can navigate the tension between their business goals and their relationships. Monica shares a game-changing truth: “Your partner can be passionate about […]

#33: Monica Tanner’s Secret to Strengthening Your Marriage While Growing Your Business

Podcast

Are you tired of the hustle of endless social media posting, hoping it will eventually land you coaching clients? What if the key to landing clients wasn’t about building a massive social following, but leveraging your existing network? In this episode, Lidia Axe reveals her game-changing TRUST framework, which shows how you can turn warm […]

Is your brand broken? What if it’s just misunderstood? In this enlightening episode, I chat with Heather Schaefer, the bold brand strategist who’s here to challenge everything you think you know about branding. Heather explains why so many business owners are doing branding all wrong—and more importantly, how to fix it. If you’ve been feeling […]

#31: How to Create a Million-Dollar Brand with Heather Schaefer

Podcast

Grab your copy: The Ultimate Guide to Increase Opt-ins Have you ever found yourself stuck in the seemingly endless cycle of pricing paralysis? You’re not alone. It’s easy to get caught up in the fear of pricing your digital products “wrong,” especially when you’re constantly comparing your offer to others in the market. In this […]

#30: How to Find the Right Price for Your Digital Product Without Undervaluing Yourself

Podcast

Grab your copy: The Ultimate Guide to Increase Opt-ins Sales funnels often get a bad rap for being complicated, overwhelming, and confusing. But the truth is, they don’t have to be that way! In this episode, we dive into how simple sales funnels can help guide your audience from curiosity to purchase in a smooth, […]