Navigating website analytics can feel like trying to read a foreign language, full of charts, graphs, and jargon that leaves many small business owners feeling overwhelmed. In this episode, Philippa Gamse, a digital marketing strategist with over 25 years of experience, shares exactly how to cut through the confusion and start using your website data to make smarter decisions that grow your business. Understanding website analytics is crucial for making informed choices.
Getting Clear on Your Goals
Philippa explains that the real challenge isn’t gathering data—tools like Google Analytics collect it automatically. The real skill lies in interpreting what all that information means for your goals. By using website analytics effectively, she emphasizes starting with clarity: before you even open your analytics dashboard, ask yourself what you want your visitors to do. Are you trying to get them to watch a video, join your list, or follow you on social media? These smaller conversions are just as important as purchases because they keep your audience engaged over time.
Comparing Yourself to Competitors
Philippa challenges the idea of comparing yourself to broad industry benchmarks, explaining why it’s far more effective to track your own performance over time. She also offers practical tips for making website analytics feel less intimidating and more like a roadmap you can trust.
If you’ve ever wondered whether your website data could be the missing piece in your growth strategy, this episode will show you exactly how to start. Understanding website analytics is key here.
Share Your Brilliant Idea:
Inspired by today’s episode? Share your biggest takeaway or an idea you’re excited to explore. Tag me on Instagram at @alyssabellisarioobm or use the hashtag #BrilliantIdeasPodcast.
Join the Conversation:
Don’t forget to subscribe to the Brilliant Ideas podcast so you never miss an episode. If you found this episode helpful, please leave a review. It helps other solopreneurs discover the podcast and grow their businesses too. If you’re stuck on what to say, simply share your honest thoughts!
Connect with Philippa Gamse: