Are you tired of the hustle of endless social media posting, hoping it will eventually land you coaching clients? What if the key to landing clients wasn’t about building a massive social following, but leveraging your existing network? In this episode, Lidia Axe reveals her game-changing TRUST framework, which shows how you can turn warm leads into paying clients without the pressure of traditional sales tactics.
The TRUST Framework: Leveraging Your Existing Network
Lidia Axe’s TRUST framework centers around borrowing trust from your existing network to gain clients quickly. Here’s the truth: cold leads on social media usually require 7-11+ touchpoints before conversion. But when you tap into your warm network, the process becomes faster and more efficient. This simple shift can save you time and effort while building deeper, more authentic relationships with potential clients.
Overcoming People-Pleasing with the “100 No Challenge”
One of the most practical tools Lidia recommends is the “100 No Challenge”. As entrepreneurs, we often have a hard time saying no because we want to please everyone. But learning to say no, and doing it frequently, can free up more time and energy for things that truly align with your goals. Saying no becomes empowering and helps you establish boundaries that are essential for long-term success.
Sales Calls as Market Research
Finally, Lidia points out that every sales call, whether it results in a client or not, provides valuable market research. Even if a potential client doesn’t buy from you, their feedback and questions offer insights into what people really want and need. Treating every call as a learning opportunity helps you improve your offers and grow your business in the right direction.
If you’ve been feeling stuck in the endless cycle of social media hustle and not seeing the client conversions you want, it’s time to consider Lidia Axe’s TRUST framework. By leveraging your existing network and shifting your focus to building relationships instead of pushing sales, you’ll land clients faster and with less pressure.
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