Got a great offer but no idea how to set up the pieces that actually sell it? You’re not the only one. Many nutritionists, fitness instructors, and women’s health coaches get stuck when it comes to connecting their lead magnet, sales page, and emails into something that feels simple and works.
In this case study, you’ll see how we worked with Michele to take her main offer and build out the pieces she needed — a clear sales page, seamless checkout, and automated emails — so she could stop spinning her wheels with tech and start focusing on serving her clients.
The Challenge: Creating an Automated Funnel
Michele, a Functional Registered Dietitian Nutritionist from Bite By Byte, was struggling to finish her funnel because the technical side stopped her in her tracks. Learning even the basics consumed her creative energy, leaving little time to focus on her clients or content. Without a streamlined client journey in place, she was missing opportunities to capture leads and turn them into paying members.
While she had a strong offer and deep expertise in her field, she needed a funnel that would:
- Showcase her audit clearly
- Capture qualified leads through her sales page
- Guide her clients toward her membership
This is where Yes Lab stepped in.
The Solution: Automated Sales System
Michele was excited to partner with Yes Lab to finally bring her offer to life with a clear, functional sales system. With a structured process and step-by-step guidance, Yes Lab provided the strategy, copywriting, and technical execution she needed to move past the overwhelm and launch her funnel.
Yes Lab’s approach included:
- Sales Page Strategy + Copy — Built around buyer psychology principles to address objections, highlight transformation, and guide readers toward saying yes.
- Payment Integration — Connected her sales page to a payment system so she could confidently accept purchases without tech headaches.
- Email Automation — Linked her funnel to her email marketing platform, creating a simple automation that welcomed new leads and nurtured them toward her membership.
By the end of the process, Michele had a funnel that not only looked professional but worked seamlessly, giving her confidence that every new visitor had a clear path from curiosity to conversion.
Our Process: How We Made It Happen
Step 1: Create a Funnel in String Connect
String Connect is designed for health and wellness professionals as an all-in-one business platform where you can host your offers, build sales pages, take payments, and connect email automations. With Michele, her funnel included:
- Sales Page
- Payment Integration
- Thank You Page
- Email Automation
Step 2: Use Buyer Psychology to Enhance Her Sales Page Copy
Using a buyer-psychology framework, Yes Lab guided Michele through each section of her sales page so her messaging spoke directly to the clients she wanted to reach. With prompts and examples, she was able to identify her ideal client’s hidden frustrations, show how her audit solved their issues, and present a clear next step to book.
Additionally, Michele’s funnel content plan included:
- Highlighting her audit using simple, client-focused language
- Addressing the most common objections her audience had about booking with Michele
- Showcasing her expertise and credibility in a way that felt authentic and approachable
Step 3: Technical Set-Up
Once Michele’s messaging and sales page were in place, Yes Lab built out the technical flow to support an influx of prospect traffic. We created a payment checkout integration directly on her sales page, so clients could join without friction. A thank you page was added to confirm their purchase and introduce the membership, giving Michele an extra space to market her program.
To complete the journey, we connected her booking confirmation and email nurturing sequence, ensuring every new client felt welcomed and guided through their next steps. This automation not only saved Michele hours of manual follow-up but also built stronger trust with her audience from the very first interaction.
The Outcome: A Simple Automated Funnel to Drive Traffic
Thanks to Yes Lab’s streamlined approach, Michele now has a complete sales system that:
- Attracts the right clients with clear, psychology-driven messaging
- Provides a seamless checkout and confirmation process
- Nurtures new leads automatically with her email sequence
Conclusion: Every Nutritionist, Fitness Instructor, or Women’s Health Coach Needs a Simple Automated Funnel to Sell Digital Products
Michele now has a setup that takes care of the hard parts for her. With her sales page and emails working together, she doesn’t have to stress about tech or spend hours following up. Instead, she can focus on the part she loves most — helping her clients.
If you’ve been stuck trying to pull all the pieces together on your own, Yes Lab can help you create a simple funnel that actually works.