Jennifer knew she wanted to grow her business beyond private clients, but figuring out the funnels, products, and tech felt overwhelming. We worked with her to design digital products. Additionally, we built automated sales systems and set up processes that make scaling simple and sustainable.
The Challenge: Expanding Her Business Beyond 1:1 Clients
Jennifer Scribner, GAPS Practitioner and founder of Body Wisdom Nutrition, wanted to expand her impact beyond one-to-one client work. She knew her audience needed ongoing education and resources. However, her income was tied almost entirely to private sessions. The barrier? She didn’t yet have the digital products or systems in place to scale her knowledge into programs, courses, and eBooks. These could support more people and generate revenue automatically.
She needed a plan to:
- Scale her brand with digital products like courses, group programs, and eBooks.
- Create an automated sales system for lead magnets, courses, and digital offers.
- Set up operational systems to streamline the creation and repurposing of content and assets.
This is where Yes Lab stepped in.
The Solution: A Predictable Sales System
To help Jennifer grow Body Wisdom Nutrition, we set her up with digital products and simple systems that worked together. First, we created a mix of free and paid resources — like guides, eBooks, and mini-courses — so she could reach more people at different price points. Next, we built sales funnels that made it easy for new clients to sign up and get value right away. Then they could take the next step toward her bigger offers. Finally, we put systems in place so Jennifer could reuse and repurpose her past content. This made it faster and easier to create new products without extra stress.
Yes Lab’s approach included:
- Digital Product Development – Co-created a library of digital products that ranged from free lead magnets to low-ticket mini-courses and eBooks.
- Sales Funnels & Automations – Built automated funnels for lead magnets, added micro-upsells, and connected them to nurture sequences that guided prospects toward bigger offers.
- Client Acquisition Strategy – Developed a marketing system to attract new leads into her ecosystem. Additionally, it helped re-engage her existing clients with fresh offers.
- Operational Systems – Streamlined Jennifer’s backend by setting up repeatable processes for content repurposing. This made it easy to produce new offers without burning out.
Our Process: How We Made It Happen
Step 1: Create Digital Products
We helped Jennifer turn her expertise into digital products that her clients could use right away. Together, we built the full GAPS Diet course in Practice Better, giving her clients a step-by-step path from start to finish. To support this, we created a lead magnet video training called Mastering the GAPS Diet: GAPS Food Journaling. This gave new clients an easy entry point into her world. We also developed the “Where Can I Buy It?” eBook, a curated guide with trusted companies and direct links to purchase ingredients online. These resources became the foundation of her digital product library.
As part of building her digital product library, Jennifer created the “Where to Buy It?” eBook—a curated guide featuring trusted companies and direct links to purchase GAPS-friendly foods online. To highlight this product, I interviewed her on the podcast. There, she shared how the guide helps clients cut through confusing labels, avoid overpriced options, and feel confident about where their food comes from. This episode not only showcased her expertise but also became a powerful way to promote the eBook and build trust with her audience.
Step 2: Build Sales Funnels
Every digital product Jennifer created became the starting point for a sales funnel. Her free resources, like the GAPS food journaling video training and the “Where Can I Buy It?” eBook, didn’t just stop at giving value — they guided people to the next step. Each one led to a funnel where clients could see and purchase additional upsells, moving them closer to her paid programs. This turned her digital products into more than just helpful tools — they became doorways that grew her business.
Step 3: Scale the Systems
To make sure everything ran smoothly, we set Jennifer up with two key systems:
Practice Better – Inside Practice Better, we built her full GAPS course, organized her digital products, and created a simple way to deliver resources automatically to clients. This meant new clients could get instant access, she could track progress without extra admin, and she had one central place to house her programs.
Monday.com – On the back end, we managed her projects and workflows through Monday.com. This made it easy to track the creation of new products, stay on top of deadlines, and repurpose her content. Trainings, eBooks, and videos were turned into fresh offers.
Together, these systems gave Jennifer both the front-end delivery her clients needed and the back-end organization her business needed to keep scaling without stress.
The Outcome: A Predictable Sales System
With her digital products, funnels, and systems in place, Jennifer was able to scale Body Wisdom Nutrition beyond one-to-one client work. Her eBooks, trainings, and courses now generate income automatically. Her sales funnels guide clients seamlessly from free resources to paid programs. This not only created a stronger client journey but also built a more engaged community. They stay connected through her nurturing emails and ongoing offers. With Practice Better handling client delivery and Monday.com keeping her back end organized, Jennifer gained clarity and confidence. Thus, she can focus on what she does best — supporting her clients — while her business runs smoothly in the background.
Conclusion: Every Nutritionist, Fitness Instructor, or Women’s Health Coach Needs Predictable Sales
Jennifer now has a system that handles the heavy lifting for her. With her GAPS curriculum built in Practice Better, digital products linked to funnels, and her back end organized in Monday.com, she doesn’t have to stress about tech or wonder how to keep clients engaged. Instead, she can focus on what she does best — guiding her clients toward better health.
If you’ve been stuck trying to turn your knowledge into digital products and predictable income, Yes Lab can help you create a sales system that works in the background. Meanwhile, you focus on your clients.