Jessica has a thriving business, The All Access Pass Fitness Membership, a loyal audience, and years of trust built through her brand. But her sales page needed an upgrade. She has strong fitness programs and hundreds of success stories, but the page that was meant to sell didn’t reflect her message or the emotional pull that made people love her workouts. The offer was great, but the words and structure weren’t doing the work.
That’s when she came to Yes Lab.
Jessica didn’t need a new membership direction. She needed a page that clearly showed the value she already had, a page built using buyer psychology, not just design trends.
In this case study, you’ll see how a simple rebuild through the Sales Page Sketch helped Jessica create a page that feels authentic, sells naturally, and converts more browsers into buyers.
The Challenge: Fixing the Confused Reader
Jessica has built a trusted name in the fitness space. Her YouTube channel has over 500,000 subscribers, her membership community is active, and her clients love her calm and relatable approach to fitness.
But her sales page wasn’t telling that story.
It was packed with information, videos, descriptions, and great content, but it didn’t guide the visitor to take the next step.
She struggled with:
- Turning visitors into members. People were landing on the page but leaving before joining the seven-day free trial.
- Clarity of message. The page showed what was included, but not why it mattered or what made her approach different.
- Building connection. The tone of the page didn’t match Jessica’s voice, warm, encouraging, and human.
- Overwhelm. Too much information without enough flow left visitors unsure what to do next.
Jessica didn’t need a brand overhaul. She needed clarity, a clear path from first click to confident conversion.
That’s where Yes Lab stepped in with the Sales Page Sketch process.
The Solution: Rebuild The All Access Pass Membership Sales Page
Our goal was simple: rebuild Jessica’s sales page so that it felt like her and guided visitors naturally to join her membership. We used our Sales Page Sketch framework to restructure her messaging, layout, and flow based on how buyers actually make decisions.
Step 1: The Messaging Makeover
We started with a complete messaging audit. Jessica’s content focused on the what: workouts, value, and community, but skipped over the why.
We identified her “vehicle”, the unique positioning that made her membership different: Fitness for real life. We built the messaging around that core promise, using clear, calm copy that spoke directly to her audience’s biggest emotional drivers:
- “I want something that fits my schedule.”
- “I don’t want to start over again.”
- “I just want fitness to feel doable.”
Every section of her copy, from headlines to bullet points, was rewritten to reflect how her audience thinks, not just what Jessica offers.
Step 2: The Page Flow Fix
Once the message was clear, it was time to organize the story. The new page layout followed a simple flow:
- Hook: A headline that captures how her audience actually feels (“You don’t need to start over, you just need a plan that fits your life.”).
- Trust: Testimonials, proof, and real stories from current members.
- Offer Clarity: A breakdown of what’s inside the membership but framed through results and emotions, not just features.
- Action: A strong, simple invitation to join.
Step 3: Aligning Design With Strategy
With the copy and flow finalized, we delivered the Sales Page Sketch, a visual map that showed exactly where each element belonged. Her support team at Purple could now plug in Jessica’s visuals and videos seamlessly, without wondering where things should go or how much text to include. The result was a page that looked like Jessica and worked like a well-oiled sales system.
The Outcome: A Sales Page That Converts
Jessica’s new sales page gave her the clarity she needed to grow her membership and reach her enrollment goals. By simplifying her message and restructuring her page flow, she was able to clearly show what made her membership unique and why it mattered to her audience.
Within weeks of launching her new page, she saw stronger engagement, longer visitor time on site, and more sign-ups from both returning and new members. Her messaging now connects instantly, helping visitors feel understood from the first scroll.
With her new Sales Page Sketch in place, Jessica now has a repeatable system she can use for future campaigns and offers. What once felt complicated and scattered is now simple, strategic, and designed to convert.
The BEFORE and AFTER of the Sales Page Sketch
If you’re tired of sending people to your sales page and hearing crickets, the Sales Page Sketch is for you.
At Yes Lab, we’ll help you uncover the “hidden friction” that’s keeping your page from converting; the gaps in your messaging, flow, and structure that make potential clients hesitate instead of buy. Then we’ll rebuild your page using buyer psychology, storytelling, and a simple design strategy that leads visitors straight to “yes.”
Whether your current page feels too cluttered, too wordy, or just off, this process helps you turn it into a clear, confident page that sells naturally. You’ll walk away with a ready-to-use map your designer can follow and messaging that finally matches the value of your offer.