What if your words could reach past scrolls, likes, and brief glances, speaking truth to the people who matter most? In this episode of the Brilliant Ideas Podcast, I talk with Steph Laffy, creative copywriter and brand voice strategist, about how her method Voice on the Rocks helps business owners craft messaging that’s not just polished—but beyond polished: authentic, resonant, and emotionally real.
If you’ve ever felt your brand’s voice is muddled, generic, or just “safe,” this conversation will recalibrate what you say, how you say it, and why it matters with insights from Voice on the Rocks.
What You’ll Learn:
In this episode, she shares how her ‘Voice on the Rocks’ sessions empower business owners to uncover their unique voice and create compelling content. We explore the power of embracing your natural communication style, documenting audience feedback, and starting with authentic, unpolished content to build a voice that stands out. Listening to ‘Voice on the Rocks’ can initiate this transformation.
In this episode, we discuss:
- How Steph helps you uncover and refine your brand voice using linguistic analysis.
- Why authenticity and emotional connection are the foundations of effective brand messaging, as emphasized in ‘Voice on the Rocks’ sessions.
- Practical steps to document audience feedback and embrace your natural communication style for building a powerful brand voice.
Voice on the Rocks Method
1. Starting with What’s True
Too often business owners try to sound “professional” or “on brand” by adopting language that isn’t theirs. Steph argues that speaking from your natural way of communicating—your phrases, your rhythm, even your imperfectness—builds credibility and connection. This aligns perfectly with the Voice on the Rocks philosophy.
2. Linguistic Analysis & Patterns
Steph uses linguistic patterns—how you phrase, what words you frequently use, the tone you default to—as a map. These are clues to uncover your authentic voice, with Voice on the Rocks ensuring you lean into them effectively.
3. Documenting Feedback & Iteration
Authentic voice isn’t static. It’s refined by what your audience responds to: what resonates, what falls flat. Steph shares tools and habits for collecting feedback and letting that data inform your copy, content, and brand messaging, guided by the principles of Voice on the Rocks.
Key Takeaways / Highlights
| Takeaway | Why It Matters |
|---|---|
| Your brand voice is already inside you | Trying to emulate others only muffles what makes you powerful. |
| Emotional resonance > grammatical perfection | Emotions are sticky. They linger. Grammar alone doesn’t connect hearts. |
| Audience tells you more than you think | Their feedback is a goldmine. Use it to shape more relevant messaging. |
| Imperfection humanizes your brand | Flawless feels cold. Raw feels real |
Who This Is For
This episode is especially helpful if you are:
- A digital product creator seeking to clarify how you speak to your potential buyers with Voice on the Rocks techniques.
- A health coach, wellness entrepreneur, or service-provider who wants their messaging to feel less “salesy” and more like authentic connection through Voice on the Rocks.
- Anyone feeling stuck writing copy, emails, or websites
Links & Resources
- Connect with Steph Laffy on Instagram: @stephlaffy
- Check out Steph Laffy’s podcast: It’s Just Words on the Internet
- Share your biggest takeaway by sending us a message at @yeslab.ca