Alisha had the right skills and programs, but her offers just weren’t landing. Instead of more marketing, what she really needed was a rebuild. That’s when she came to Yes Lab. She had programs she believed in, but didn’t have enough interest to have a steady stream of clients.
In this case study, you’ll see how rebuilding her offers using buyer psychology not only gave her a clear product suite. It also led to an increase in sales calls and a repeatable launch plan she can use for years to come.
The Challenge: Getting More Clients
Alisha Slaughter, Certified Holistic Nutritionist and Yoga Teacher at Alchemy Nutrition and Movement, had the expertise and passion to help women with their hormones, mood, and energy. However, her offers weren’t landing the way she hoped. She poured time into creating programs and showing up for her audience, but the results weren’t matching the effort.
She struggled with:
- Selling her programs consistently — her offers sounded good to her, but they weren’t connecting with her audience in a way that made people want to sign up.
- Booking more sales calls with qualified leads — even when someone showed interest, the conversation often fizzled before it turned into a call.
- Generating new clients while keeping her current audience engaged — she needed a way to bring in fresh leads without losing the ones already in her world.
After months of trying different tactics, Alisha realized the problem wasn’t that she needed to run more ads, post more content, or work harder. The missing piece was much simpler. Her offers needed clarity. Once she could present them in a way that showed the real value and made sense to her ideal clients, everything else would start to fall into place.
This is where Yes Lab stepped in.
The Solution: A Product Suite Rebuild
Our focus was simple: rebuild Alisha’s digital product suite so her messaging was clear, compelling, and matched her audience’s real needs. From there, we supported her with sales coaching and a 13-week launch plan to put those new offers into the world.
Yes Lab’s approach included:
Step 1: Rebuilding the Offers
We used the Digital Product Staircase Strategy to refine her programs. We designed a complete suite of 5 new offers that targeted her clients’ biggest struggles with hormones, mood, and energy. Each step built trust and gave her audience an easier “yes,” from lower-ticket entry points to her 6-week coaching program.
Step 2: Strengthening Sales Conversations
With her new offers in place, we coached Alisha on the Client Attraction Formula to improve her outreach and sales calls. This gave her a clear way to connect with prospects and guide them toward the right offer.
Step 3: Launching With Confidence
Using Proper Plan, we built a 13-week live event launch for her 6-week program. This framework she can now repeat for other offers. With her rebuilt suite, she finally had programs worth launching with confidence.
Our Process: How We Made It Happen
Step 1: Offer Rebuild
Together, we worked through the Offer Rebuild process to clarify and strengthen Alisha’s coaching offers. We used buyer psychology to refine her product suite. Each offer spoke clearly to her ideal clients’ needs. That meant reworking her messaging and aligning each offer with its value & pricing. We made sure there was a natural path from low-commitment to high-impact programs. The result? Alisha ended up with a sharper, more appealing set of offers that converted better. It set her up for more sales calls and laid the foundation for consistent launches.
Step 2: Sales Conversations
Once Alisha’s offers were rebuilt, the next step was making sure she could confidently share them in her sales conversations. We used the Client Attraction Formula, a simple framework to guide her outreach and follow-up process. This helped her shift the focus away from “selling” and toward showing prospects how her offers directly solved their problems with hormones, mood, and energy.
Together, we refined her outreach strategy so she had clear talking points, stronger follow-up, and a repeatable way to invite people into calls. Instead of spending hours writing long messages or feeling unsure of what to say, Alisha now had a straightforward process she could rely on.
The results were evident quickly — she went from having zero calls on her calendar to consistently attracting new prospects. There was an increase in booked calls within just two months. More booked calls meant more chances to enroll clients into her new programs, and she finally felt like she had a predictable way to grow her business.
Step 3: Build a Launch Plan
With her new offers in place and a stronger sales process, the final step was building a launch strategy that could bring everything together. Using Proper Plan, we created a 13-week launch plan for Alisha’s 6-week coaching program. This wasn’t just a list of tasks — it was a complete roadmap. It outlined what to do each week leading up to, during, and after her launch.
The plan included:
- Content strategy to warm up her audience with value-driven posts and emails.
- Live event planning to build excitement and give potential clients a taste of what her coaching could deliver.
- Ad campaigns to extend her reach and attract new leads into her funnel.
- Follow-up sequences to nurture attendees and guide them toward booking a sales call.
By managing this launch plan step-by-step, Alisha gained a framework she can reuse for future offers. Instead of starting from scratch every time, she now has a repeatable launch system that saves her time and keeps her marketing consistent.
The Outcome: A Predictable Way to Grow Your Business
Alisha’s offer rebuild gave her the clarity she needed to grow her business with confidence. By refining her programs into a clear suite, she was able to speak directly to her clients’ needs and finally see traction. Within two months, she saw an increase in booked sales calls. This gave her more opportunities to enroll new clients. With her 13-week launch plan in place, she now has a repeatable system she can use for future programs. This turned what once felt confusing and scattered into a simple, consistent path for growth.
Conclusion: Every Nutritionist, Fitness Instructor, or Women’s Health Coach Needs an Offer Rebuild
If you’re tired of pouring energy into offers that don’t get traction, the Offer Rebuild is for you. At Yes Lab, we’ll work with you to uncover what’s making your message fuzzy or confusing — what we call the “hidden friction.” Then we’ll rebuild your offer so people actually understand what you’re selling and want to buy. We use buyer psychology, clarity in messaging, value ladder strategies, and simple decision logic to ensure your clients lean in instead of scrolling past.
Whether you have ideas you’re stuck on or offers that feel “meh,” this helps you turn them into offers that attract the right clients to your business.